Throwing yourself into a job you enjoy is one of the life's greatest pleasures!

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.

Whatever business you are in, every company can shoot for the start in their own way.

Remember the to-do list but don't forget the to-be list.