Throwing yourself into a job you enjoy is one of the life's greatest pleasures!

I am no stranger to healthy competition-wor king hard and playing hard

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

If young people do see me as an example (I'm very flattered if they do!) I hope it is as someone who will go out there and live life to the full.

In Africa, villagers look up to elders; they are the moral voice of their community.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours