We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

Do not be embarrassed by your failures, learn from them and start again.

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes