We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.

Everybody has a camera on their phone these days, everybody wants a selfie or a picture, and the moment one person starts taking a picture everybody congregates around so I've become quite a fast walker. I don't like saying, "No," to people but by walking fast one might be able to avoid the first photo.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

Giving back has to do with the way I was brought up and the fact that I've traveled widely and seen terrible situations in the world. To sleep well at night, those of us who are in a position to help must address these situations. I'd get far greater satisfaction out of, say, walking into a hospital I'd built in South Africa than I would by sitting on a beach. I'm fortunate enough to be in a position to make a difference, and I don't want to waste that. I suspect I was also lucky to have parents who drove me from a young age.

Success comes from delegating, risk-taking and having a good TEAM!

If you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.