All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.

However tight things are, you still need to have the big picture at the forefront of your mind.

If you can run one business well, you can run any business well.

If you can make peoples lives a lot better, you've got a really good business.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

I am prepared to try anything once.