Never take your eyes off the cash flow because it's the life blood of business.

Conflicts often stem from a couple of leaders on both sides that are badly brought up. They'd rather go to war than compromise. And in business, you're competing with other companies all the time, but you don't end up going to war with each other.

If you find yourself stuck in the middle there is only one way to go, forward.

We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Whatever business you are in, every company can shoot for the start in their own way.