The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
Richard BransonI have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.
Richard BransonHalf the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.
Richard BransonLook, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.
Richard Branson