Drive, determination, passion and hard work are all free and more valuable than a pot of cash.

If you don't take risks you won't achieve anything.

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

Throwing yourself into a job you enjoy is one of the life's greatest pleasures!