Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

Building a business is not rocket science, it's about having a great idea and seeing it through with integrity.

I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.

I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!

Respect is how to treat everyone, not just those you want to impress.

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.