If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

If you follow your dreams and spend your life doing what brings you joy, you are more likely to find success

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.