And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.

People do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.

No failure means no risk, which means nothing new

I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.

Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

First and foremost, any business proposal I like must sound fun.

In the beginning it was just about the business - now it's about the brand.