Follow your instincts and live with the consequences.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.

I was a risk-taker as a young man, and I don't regret it. I'm not adventurous in quite the same way now, but I still love the challenge of testing myself to the limits, flying around the world, or seeing if I can be the first to fly a balloon across the Atlantic, or trying to take people into space at an affordable price in an environmentally friendly way. I'll be going into space with three generations of my family!

Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.

...making profits is important because it keeps all our people in jobs and, you know, it keeps what we - what we've created going, but, you know, what we're - what I get my - what I'm proud about doing is creating companies which we're really proud of, you know, which we can really be proud of and a byproduct of that hopefully will be that they'll be profitable and be able to pay the bills.

I'm a great believer that saying yes is a lot more fun than saying no.

The bigger the dream, the greater the opportunity