Once a changemaker, always a changemaker but only a few swim against the tide.

People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.

If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.