Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If something can't be explained on the back of an envelope, it's rubbish.