If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

You must have the courage to trust your instincts and be ready to question what other people don't. If you do that, you can seize opportunities that others would miss. Believe in yourself, and use everything you can - including the obstacles - to propel you along the road to success. Who knows what you might achieve?

And if after all this you eventually fail; don't take it personal. Don't be ashamed to start all over again.

Life's too short. If you're passionate - stand up.

Red tape will often get in your way. It's one of the reasons I often carry scissors!