If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

Communicate your passion clearly, concisely and with genuine conviction.

Universities are fantastic places to gain knowledge on a subject, develop a personal network, explore your character and learn new techniques to approach problems.

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.

So I became a publisher by mistake - well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you're going to succeed, it has to be about more than making money.