If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

I am prepared to try anything once.

Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

We'll not be sending anyone into space before it is safe and the vehicle is well and truly tested.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

Remember the to-do list but don't forget the to-be list.