So I became a publisher by mistake - well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you're going to succeed, it has to be about more than making money.
Richard BransonIf you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.
Richard BransonHalf the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.
Richard BransonGlobal warming is another big area that we need to get on top of. And diseases in Africa, which we're also working on and seeing if we can make a difference on. And there are lots of issues that governments seem to be blind about.
Richard Branson