On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

A business is simply an idea to make other people's lives better.

Your brand name is only as good as your reputation

Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't think so.

Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.

Happiness doesn't come from making a fortune and owning lots of possessions. 'Stuff' doesn't bring happiness. Family, friends, good health and the satisfaction that comes from making a positive difference are what really matter.