Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
Richard BransonFailing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
Richard BransonMost people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.
Richard Branson