Most "necessary evils" are far more evil than necessary.

We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

I definitely go on gut instinct but it has always had the back up of research and information.

Listen to the customer's complaint and act fast.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.