You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.
Richard BransonPublicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard BransonAnyone who makes an effort at whatever they hope to accomplish can, and will, seriously improve their chances of succeeding.
Richard BransonHaving a good network can be invaluable. It opens doors for you and allows you to enter into opportunities that are beneficial to your business. In this sense, 'who you know' is undoubtedly important, but to me 'what you know' is more important because once an opportunity shows itself, it is up to you to make the most of it, and this is down to your knowledge and skill.
Richard Branson