Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonConfidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.
Richard BransonIf people are jumping down people's throats all the time, in the end, they'll just shrivel up like a flower shrivels up that's not watered.
Richard Branson