Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

If something can't be explained on the back of an envelope, it's rubbish.

I think sometimes when you come from a conservative background, you want to rebel a little bit. I dropped out of school at 15 and learned early in life that saying yes was a lot more fun than saying no. If you have the opportunity to explore the skies and attempt something people haven't done before - well, I was damned if I was going to sit around watching television while someone else was doing it.

I think because I have great difficulty saying the word, 'no,' almost every day's a different adventure.

Most entrepreneurs will admit luck plays a part in success.

The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances.

Be the best at what you do