Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonYour company should act as a springboard for ambitious employees, not a set of shackles.
Richard BransonAllowing my people to have a good work-life balance by working flexibly is very important to me.
Richard BransonI moved into a nice houseboat in Little Venice when I was 15 years old. I found a girlfriend called Monday and a houseboat called Friday, so I had the week sewn up.
Richard Branson