Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.

If you are glass half empty type of person, maybe you just haven’t been holding the right glass

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Follow your instincts and live with the consequences.

There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.