By nature I am curious about life, and this extends to my business.

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.

Whatever business you are in, every company can shoot for the start in their own way.

At the end, entrepreneurship is not about wearing expensive suits and earning a lot of money. It is all about being true to yourself, to your values in life. Your dreams.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got.