Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

If you get your face and your name out there enough, people will start to recognize you.

Money is for making things happen.

We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.

Conflicts often stem from a couple of leaders on both sides that are badly brought up. They'd rather go to war than compromise. And in business, you're competing with other companies all the time, but you don't end up going to war with each other.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."