Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars.
Richard BransonWe, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
Richard BransonFocus on your business strengths and keep its weaknesses away from the competition or public.
Richard Branson