Your brand name is only as good as your reputation

We all know about the big world conflicts: Israel and Palestine, Zimbabwe, and so on. But there are smaller conflicts that aren't even on the world's radar screen; most of the world has no idea that Ethiopia invaded Somalia a year ago. It makes sense for the Elders to sit down with both sides and see whether leaders can come to an understanding.

Don’t just play the game – change it for good.

Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.

Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.

You shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...