Your brand name is only as good as your reputation

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

So unlike having to convert, you know, all the cars' or all the lorries' petrol stations, once you've actually got the clean fuels, it's relatively easy to, you know, get it to the airplanes.

To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula.

A business can be started with very little money.

Dream big and you will be presented with the opportunity to lead the world on an incredible adventure.

If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got.