Your brand name is only as good as your reputation

I love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.

You never know with these things when you're trying something new what can happen. This is all experimental.

My parents brought me up with this philosophy. You must do things. You mustn't watch what other people are doing. You must not listen to what other people are doing.

And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.

The way you treat your employees is the way they will treat your customers

If people are jumping down people's throats all the time, in the end, they'll just shrivel up like a flower shrivels up that's not watered.