And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.
Richard BransonWhatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonDevelop the business around the people; build it, don't buy it; and, then, be the best.
Richard BransonThe amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
Richard Branson