Money is for making things happen.

I don't buy a lot of things. I like to create things. I've been lucky enough to be able to build my beautiful island in the Caribbean. I certainly haven't regretted that.

Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.