If you do something for fun and create the best possible product, then the profit will come.
Richard BransonI never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."
Richard BransonYou don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.
Richard BransonI read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.
Richard Branson