Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't think so.
Richard BransonI make up my mind about whether I can trust someone within 60 seconds of meeting them
Richard BransonI just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.
Richard BransonToo many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard Branson