Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
Richard BransonThe companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.
Richard BransonPerhaps my early problems with dyslexia made me more intuitive: when someone sends me a written proposal, rather than dwelling on detailed facts and figures I find that my imagination grasps and expands on what I read.
Richard Branson