First and foremost, any business proposal I like must sound fun.

I definitely go on gut instinct but it has always had the back up of research and information.

Your brand name is only as good as your reputation

I am a great believer that you need passion and energy to create a truly successful business.

You never know with these things when you're trying something new what can happen. This is all experimental.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’