Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

Dreaming is one of humanity’s greatest gifts; it champions aspiration, spurs innovation, leads to change, and propels the world forward.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

All good leaders listen to their people and empower them to go away and turn any innovative ideas they have into a reality.

Red tape will often get in your way. It's one of the reasons I often carry scissors!

Don’t just play the game – change it for good.

Successful entrepreneurs don't wait for the perfect moment - they create it