The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonI love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.
Richard BransonIn Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.
Richard BransonI've been in Africa, and I've been to hospitals of Africa, and they're not hospitals, they're places where people go to die. And rows and rows and rows of people just dying and the waiting rooms of the hospitals are full of people waiting to get into the beds of the people who died the night before, and they're dying from unnecessary diseases.
Richard Branson