A company's employees are its greatest asset and your people are your product

Focus on your business strengths and keep its weaknesses away from the competition or public.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

I love creating things, and as an entrepreneur, I've taken on quite a lot of major corporations and done well. Capitalism is the only system that works, but it has its flaws; for one, it brings great wealth to only a few people. That wealth obviously brings extreme responsibility.

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.