A company's employees are its greatest asset and your people are your product

Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.

I decided there must be room for another airline when I spent two days trying to get through to People Express.

My definition of success? The more you are actively and practically engaged, the more successful you will feel.

However tight things are, you still need to have the big picture at the forefront of your mind.

No matter how big you are, details count!

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."