A company's employees are its greatest asset and your people are your product

Don't hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

I enjoy the company of other people. That's where I get most of my satisfaction from

Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.