I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

If you don't make bold moves, the world doesn't move forward.

Space is hard - but worth it. We will persevere and move forward together.

I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.

I just think you need to spice up life every now and then with a bit of adventure and excitement.

The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.