I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

Happiness doesn't come from making a fortune and owning lots of possessions. 'Stuff' doesn't bring happiness. Family, friends, good health and the satisfaction that comes from making a positive difference are what really matter.

You've got to take risks if you're going to succeed. I would much rather ask forgiveness than permission.

Learn to live on the edge.

The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.

Spend more time smiling than frowning and more time praising than criticizing.

I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.