I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.

We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.

Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.

I've obviously been born fortunate. I love people. I enjoy every single minute of my life.

All you have in life is your reputation: you may be very rich, but if you lose your good name, then you'll never be happy. The thought will always lurk at the back of your mind that people don't trust you.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.