A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonFree publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Richard BransonWe're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
Richard Branson