We should focus on what people get done, not on how many hours or days worked. Just as we don't have a nine-to-five policy, we don't need a vacation policy.

I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!

I think the thing about capitalism is it's an evil necessity, capitalism. Communism has been tried and failed, and socialism, that doesn't work very well. Capitalism works, but the problem about capitalism is it does mean that a few individuals become very wealthy. Therefore, I think those individuals have enormous responsibility to redistribute that wealth either by creating new businesses or creating new jobs and making sure that money just doesn't lie in a bank account for future generations.

I like to take chances on people, and whenever possible, promote from within - it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.

To succeed in business you need to be original, but you also need to understand what your customers want.