The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonIf I'm setting up a new business I'll spend three or four months learning everything there is about that business, everything there is about that subject and then I will find good people to run it on a day-to-day basis, but whilst they're running it at least I know what they're talking about when they come back to me.
Richard BransonI don't live my life thinking about "if only." I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.
Richard Branson