We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

I think that you're going to get so much more out of life if you just say yes at every opportunity.

Embrace a mistake and learn from it; don't regret them.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Screw it, just do it!

It is not for me (to decide). It is up to the company to decide whether the price is fair or not.

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.