We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticize, communicate freely and respect each other.

Life's too short. If you're passionate - stand up.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!

Every success story is a tale of constant adaption, revision and change.

Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.