We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.

I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’

I want Virgin to be as well-known around the world as Coca-Cola.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Being dyslexic can actually help in the outside world. I see some things clearer than other people do because I have to simplify things to help me and that has helped others.

By working hard, by making the right moves, you can create your own luck, I think. But certainly luck plays a part.