The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonEvery risk is worth taking as long as it's for a good cause, and contributes to a good life.
Richard BransonThrough the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.
Richard Branson