Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
Richard BransonBe creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.
Richard BransonI will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.
Richard BransonAn entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.
Richard BransonAnd ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.
Richard Branson