It is not for me (to decide). It is up to the company to decide whether the price is fair or not.

Set impossible challenges. Then catch up with them.

Right now I'm just delighted to be alive and to have had a nice long bath.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

The risk is worth it. Mike would have been the first to say that.