I'm a great believer that saying yes is a lot more fun than saying no.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Nothing else even comes close.

Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.

It's obviously incredibly important to keep the body fit in order to keep the mind fit, and be able to find time for friends.

The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances.