I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
Richard BransonPeople do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.
Richard BransonYou can create a business, choose a name, but unless people know about it you're not going to sell any products.
Richard Branson