I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

No matter where my travels take me, my day starts with a good work out, preferably kitesurfing or tennis. Exercise puts me in the right state of mind for the day. Dedicating time in the morning to exercise your body will make a big difference when you have to focus your mind on the day's work.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

London is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people to get out there and see as much as possible.

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.