I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

If you do something for fun and create the best possible product, then the profit will come.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.

Follow your instincts and live with the consequences.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!

I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.