I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

If you run your business fairly; if you treat people well; if you try to move your business into areas that are making a real positive difference to other peoples lives; I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

You can never go too far wrong by thinking like a customer who’s new to the business.

A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

Don't think about making money, think about making a difference, spot where others are doing it badly and do it better