My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

You need lucky breaks to be successful.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

If you can make peoples lives a lot better, you've got a really good business.

The best way forward is to give more people everywhere greater power to build their own destinies.