The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.

I drink about 30 cups of tea a day. I'm a complete tea addict.

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

Set impossible challenges. Then catch up with them.

I know enough to know that no man is an island.

Have fun do good and the money will come

When something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!