Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

Brands always mean something. If you don't define what the brand means, your competitors will

Most skills can be learned, but it is difficult to train people on their personality.

I doubt that I would have been successful in my career and happy in my personal life if I hadn't prioritized health and fitness. Staying active ensures mental preparedness and the courage to try new things. It helped me to stay focused on work but also to have fun and try new approaches and explore new places. That's the spirit behind Virgin Sport - we wanted to introduce fitness activities that are enjoyable, accessible and part of your overall lifestyle.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

We've all got to do everything we can to avoid conflicts.