Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

If something can't be explained on the back of an envelope, it's rubbish.

There are no quick wins in business - it takes years to become an overnight success.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Be bold, brave and not afraid to fall on your face and ultimately you will succeed

In 30 years time, as technology moves forward even further, people are going to look back and wonder why offices ever existed.