Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

I don’t think of work as work and play as play. It’s all living.

I was fortunate enough, after many visits to many wonderful, weird people to come across Burt Rutan, who is a genius in the Mojave Desert. And SpaceShipOne was born and had three flights into space that won something called the X Prize. And from there, we're building SpaceShipTwo, which is ... a beautiful spaceship that is very, very, very nearly completed and will be ready from about next Christmas onwards to start taking people into space.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.

Above all, you want to create something you're proud of.