There is no planet B. We have to take care of the one we have

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

When people are placed in positions slightly above what they expect, they are apt to excel.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.