The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

If you want to be a Millionaire, start with a billion dollars and launch a new airline.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Surprisingly, a large number of people who fell out with their partners contacted us, saying that they would love to fly on a Virgle spaceship. But out of April Fools' jokes come real things, and I wouldn't be surprised, within the next 50 years, [if] there are one-way trips heading out into space with people on it. It would be very exciting.