When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
Richard BransonIt isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.
Richard Branson