If you find yourself stuck in the middle there is only one way to go, forward.

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

There are some nasty, nasty incidents taking place in the world, but [it's] much better than it used to be.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.

I think that you're going to get so much more out of life if you just say yes at every opportunity.