Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard BransonOn conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
Richard Branson