The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.

As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.

Business is what concerns us. If you care about something enough to do something about it, you're in business

I think business leaders all over the world should not just think of how we can make lots of money, which is fine, but to take some of the problems in the world and get out there and tackle them using business. I think that if businesses do that we can get on top of these problems.