The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Have fun do good and the money will come

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

You're offering a great service. People are tuning in. So continue to find great people, continue to do what you're doing. And do it better than your rivals. I know that's easier said than done.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

If you don't make bold moves, the world doesn't move forward.

You don't learn to walk by following rules. You learn by doing, and by falling over.