Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonWhen you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Richard BransonLife can seem rather unreal at times. Alive and well and loving one day. No longer there the next.
Richard BransonI cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
Richard Branson